Why Winning Matters

I was sitting in my studio over-looking the ancient riverbed that makes up the canyon my backyard sits above. The phone rang, I didn’t recognize the number, but, thought, hey, what the heck, I’ll answer it any way (I usually don’t if I don’t know the number) as it may be a complete surprise and bring good fortune.

I’m glad I answered. It was a complete surprise and it did bring good fortune.

It was the iconic show, Sunday Morning, hosted by Charles Osgood.

I was asked by the show’s producer if I thought winning mattered?

Without hesitation I said, “Yes, of course, winning matters.” He then asked, “Why”? And, I answered with unwavering conviction, “Because, I never met a person who couldn’t wait to get up and fail”.

“Because, I never met a person who couldn’t wait to get up and fail”.

That answer seems absurd, of course, but, speaks to the reality that there’s something in our DNA that drives us to create outcomes of value, meaning and distinction.

After saying that there was a long pause without response so I thought the call got dropped. But, the voice reappeared asking me in a tone of intense curiosity to “tell me (him) more.”

Winning is An Obligation

So, I said, “Winning is an honor and privilege that we’re obligated to repeat throughout our life to revere life opportunities and the good fortune of being able to pursue them.”

Thanks, Couldn’t Have Done It Without You

Secondly, I said, “Every time we win we thank our parents for giving us the chance at life. They gave us the gift of the body and our genes that enable us to complete the action steps necessary to create our successes.”

Best Friends Forever

Thirdly, I said, “Every time we win we say thank you to our friends. You know who they are. They’re the ones that are always there through thick and thin – no strings attached, always willing to help. You just pick up where you left off without breaking stride.”

Mentors Matter

Fourth, I said, “Every time we win we say thank you to our mentors. Our mentors are those who unconditionally say to us, or show through example, the one thing that we need to hear at that pivotal life moment that keeps up on the right path to manifest our highest self and most significant achievements without any expectation of anything in return.”

Benefactors Belief

Fifth, I said, “Every time we win we thank our benefactors who provided us with some financial backing or piece of equipment required to succeed. Without the raw materials and resources to complete the action steps to manifest our goals they never happen.”

Shows Others What’s Possible

Finally, I said, “The most important reason winning matters is that every time we succeed it shows others that success, life improvement and living the lifestyle of our dreams are possible. If there’s ever a time in history where positive role models are needed as beacons of hope, sanity and courage in our communities it is now. The world needs to see concrete examples of what’s possible and how people do it.”

Does losing matter? Yes. Why? Because it gives us fewer chances to say thank you to those who have helped us succeed and for the opportunity to reach for the stars.

Does that matter? Yes. Why? Because we’re obligated to honor the privilege of having the chance to win and the honor of saying thank you to those who have helped us do it.

So, who’s the first person you need to say thanks to?

Make the contact now.  They’ll be glad you did.

Onward and upward!

PS: The next Champion’s Blueprint Workshop is now accepting registrations. Join me and let me help you sculpt your very own blueprint.  Register here.


  • Rudhi

    Reply Reply July 15, 2015

    Very inspirational – I especially liked showing others what’s possible. Today more than ever we need this – with my campaign for quality food the resistance waves are exceptional and the hills very steep – yet there is hope in consistency and inspirations like this. You Remind us of the markers that make a difference, Jeff. thank you so much

  • John Privett

    Reply Reply July 15, 2015

    Dr Jeff,
    Thank you for being one of my most influential mentors. We have not seen each other for many years. The positive attitude and outlook on life that you have always exuded rubbed off on a teenager about 35 years ago. I am now 51 and have an amazing life. Thank you for describing in writing your thoughts and methodology on life and winning. Be well,

    • Jeff

      Reply Reply September 9, 2015

      Hey John – good to hear from you! Thanks for the kind words!

  • David

    Reply Reply July 15, 2015

    “Because, I never met a person who couldn’t wait to get up and fail”

    Perfect! It says it all.

    • Jeff

      Reply Reply September 9, 2015

      Thanks David – and it is so true. We all want to “win”.

  • Vidal Gonalez

    Reply Reply July 15, 2015

    Great post. Here is another, not so eloquent way to say it : Winning isn’t everything , but losing sucks. Hope all is well.

  • Bill Schenck, DC

    Reply Reply July 15, 2015

    I love your first response, it would make any deep thinking person stop and think. Winning does matter because of the possibilities that it creates – win-win-win.
    That being said, losing can also create value by spurring us on to do it (anything in life) better – lose-win-win.
    It’s only when we let losing define us that we lose – lose-lose-lose.

  • Griff

    Reply Reply July 16, 2015

    Thanks. Great response and absolutely true. So often we forget what gets us to the finish line…they people that prop us up along the way.

    Appreciate what you do.

    Best Regards,

  • roberto

    Reply Reply July 16, 2015

    More solid gold.

    Absolutely love this. By far the best answer i’ve ever seen to the question asked.

    Having grown up in an environment where one parent encouraged uniqueness and “having a go” at being the best at what i loved, and the other creating an environment of “shame” about being different and standing out / being good at what i wanted to, created all sorts of confusion for a long time. Seriously. :)

    As you said, we all, every single one of us, has an OBLIGATION to life to be the best we can. If i could add one thing to this, it is that i think our “obligation to life, is to be the best we can, and absolutely play to win – as us”

    To me this resonates just that fraction better because it embraces our uniqueness and winning at our unique niche in the world. (Hope that makes sense)

    and to me, that is gold.

    Thank you again Dr Jeff Spencer sharing this wisdom.
    Very grateful.

  • john carlston

    Reply Reply July 21, 2015

    I loved the previous class. what have you changed. Is there a returning discount or does my access allow me to access the material.

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